That's right, I'm finished uni for summer, and have (successfully, I hope) completed first year. As I've mentioned before, I really love my course and although I'm glad I don't need to do anymore work until September, I can't wait to see what next year brings.
As part of our assessment we had to write a macro analysis report on a high street retailer of our choice. I choose M&S. It was really interesting finding out different details of the inner workings of the UK's largest retailer. One of the curious ideas I discovered was that their main form of competition appeared to come from supermarkets...Supermarket? Surely not, considering that M&S are known for their quality and service standards, and well, supermarkets just don't seem to compare. It's down to the convenience factor, everything under the one roof.
This got me thinking about our supermarkets as clothing retailers. I have no shame in saying that I always choose to go to Tesco, purely because I get to look at the clothes. And I equally have no shame in saying that I often buy items of clothing there, in fact at one point last year, I had hardly any free time and done my clothes shopping almost exclusively in Tesco. Albeit hard to believe, UK supermarkets are pretty good for clothes, and aren't that bad quality. When we have no issues accepting Primark as a value retailer, spending £12 on a dress in there, why should we have issues throwing a £16 dress in out trolley in Tesco?
Let me get to my point. We all know I ♥ Marc Jacobs. Well this season I'm totally in love with this dress:
It was featured in this week's Grazia and I showed it to my mum exclaiming my love for. Fast forward 2hours and we're in Sainsbury's where I found this:
SPOT THE DIFFERENCE!?
Ok, so its a bit shorter and not as full, but at £18 (compared to £315 for the MbMJ Simone dress) I'm not complaining. Oh, and it's viscose. I love viscose(don't start me, all my customers get my love of viscose, and why its amazing talk when they look at it in the shop).
So, I'm asking you all to reconsider supermarket shopping...go on, grab that £20 floral playsuit the next time your in Tesco, or indulge in 25% off all clothing currently at Sainsbury's.(I don't shop in ASDA, so I can't comment, but I'm sure George has something to offer!)
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